Physician Focus




MBA in a Day® offers a series of content-specific seminars on business issues and practices that affect practicing physicians in today's competitive health care delivery environment. The seminar series are independent courses which cover primary topics taught in MBA-level courses in a highly condensed format, providing a basic understanding of the same essential business concepts and strategies that MBA level students study in leading graduate business school programs.

MBA in a Day® course modules focus on essential elements related to the "business side" of a medical practice, e.g., marketing, finance, leadership and management, computers and contract negotiations. Increasingly, it is these non-clinical areas that are becoming more stressful to medical practitioners, affecting their perceptions about the practice of medicine and influencing the quality of care.



AUDIENCE

Physicians, both primary care and specialists, individual practitioners, group practitioners and physicians practicing in institutional settings.

The content of MBA in a DAY® seminars is specifically designed for the medical professional wishing to improve the business performance of her/his practice and would like to explore options about strategies and concepts that affect the delivery of health care in today's changing environment.

The market continues to present an intense managed care environment as well as many external forces affecting practice performance. The physician's knowledge and application of current business concepts and practices is vital to growing a successful practice and integral to greater professional satisfaction and an increased level of patient care and patient satisfaction.

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OPINIONS

Missing from most of the training physicians receive in medical school are important fundamentals about the organizational and business-process environments physicians' well-trained and developed health care skills are delivered. A grounding in basic business and organizational concepts and principles will transfer into increased quality of patient care as physicians understand their professional organizational and business environment and can focus more on the needs of the patient, and not the business, as suggested by Dr. John Whitelaw, President-elect, California Medical Association:

"Medical practice has become more burdensome. The business side has taken over time spent working with patients"("Studies point to Doctor Dissatisfaction"; Physicians Financial News Vol.XIX, No. 14, October 15, 2001.

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SURVEY

As an indicator of the dissatisfaction that physicians are finding with their chosen profession, a 2001 survey ("And then there were none: The coming Physician Supply Problem", California Medical Association) noted that more than 25 percent of 2300 physician-respondents said they would no longer choose to practice medicine if they were starting over today. Two thirds would not advise their children to practice medicine.

Such dissatisfaction, expected to transfer into a reduced level and quality of patient care, may be linked to the business side of medicine and the inefficiencies of operating a more complex form of medical practice today as reflected by Dr. Ira Wilson:

"Physicians love to deal with the intricacies of patients' complicated complaints. It's why we're doctors. But we don't like to engage in hours and hours of administrative kinds of stuff that takes us away from patient care and from thinking about actual medical problems." (Physicians Financial News. Oct. 15, 2001 p. 22)

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COURSES

Each module is a stand-alone program that can be delivered as a single CME program, or combined with other modules.

Marketing (4 hours, deliverable in two 2 hour segments)

At the conclusion of the Marketing module, the physician will be able to...


  1. Describe "marketing" and marketing strategy as relates to a medical practice and healthcare service delivery systems.
  2. Articulate the principle of market segmentation and how it affects top and bottom line practice income.
  3. Discuss the concepts of commodization, branding and brand equity and their application to a physician and a medical practice.
  4. Create a marketing plan
  5. Apply the principles of marketing research, communication and promotion to increase practice efficiency, quality of care and patient satisfaction.


Contract Negotiations (4 hours, deliverable in two 2 hour segments)

At the conclusion of the Contract Negotiation module, the physician will be able to...

  1. Identify key elements for successful negotiations in managed care
  2. Understand common terms and concepts in managed care contracts
  3. Discuss preparations required for managed care contract negotiation
  4. Apply checklists of contract negotiation essentials
  5. Describe typical managed care contact "deal breakers"
  6. Develop a long term contracting strategy


Leadership and Management ( 16 hours, deliverable in 8 two hour segments)

At the conclusion of the Leadership and Management module, the physician will be able to...

  1. Discuss the principles of physician leadership
  2. Describe concepts of motivation, organizational culture and climate in small and large group settings.
  3. List the essential elements of conflict management
  4. Discuss techniques of conflict resolution, assessment, evaluation and feedback
  5. List essential elements of project management
  6. Discuss the use of brainstorming and tools of creativity


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BOOKSTORE


Select any book for more details.


MBA IN A DAY:What you would learn at top-tier business schools (if you only had the time!)

MARKETING AND PATIENT SATISFACTION


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MANAGEMENT AND LEADERSHIP


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COMPUTERS AND INFORMATION TECHNOLOGY


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Non-Profits

Executives and staff of non profit organizations who want to complement their professional training with concepts and principles found in today's graduate schools of business and management or executive education programs.

The Center for Professional Development

Established to advance the development of professionals who are challenged by changes occurring both within and outside of their organizational boundaries. Through continuing, and life-long education such professionals will be better prepared to perform in an ever-changing environment.

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